January 8, 2010: Hisense Chairman hails DiiVA standard in CES 2010 Keynote Speech
Hisense Chairman, Zhou Houjian makes history by becoming the first leader of a Chinese company to deliver a keynote at CES
“Promoted by China Video Industry Association, Chinese TV companies are developing a new standard, named DiiVA. This is a joint international program. Hisense is the team leader. DiiVA version 1.0 was released on April 2009. It is expected that the new standard will be widely used in digital products for HD data exchange.”
